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Organized by Malaysia Specialty Coffee Association (MSCA), the conference topic "Importing & Exporting Coffee in a Digital Era" takes center stage in this year virtual conference where we address key issues faced by Malaysia SMEs in today's coffee industry shared by our panel of experts.

Topics covered:

  1. Importation of green coffee
  2. Exporting of roasted coffee to regional markets
  3. Leveraging on digital capabilities to shore up your marketing and sales strategies will be shared during the conference.

Formatted as a half day virtual conference followed by coffee masterclass, the Malaysia Specialty Coffee Conference 2021 will bring together estimated 100 decision makers from the specialty coffee trade for a session of knowledge sharing and up-skill opportunity to the community.

*Limited Seat Available & Participation fee is FREE !

PROGRAMME

10:00 AM

Welcome Address by President of Malaysia Specialty Coffee Association (MSCA)

10:05 AM

Speaker from Department of Agriculture (DOA),Malaysian Quarantine & Inspection Services (MAQIS) & Federal Agricultural Marketing Authority (Malaysia) FAMA:

  • Sharing of latest protocols from the authority on green coffee importation:
  • Procedure of green coffee importation from coffee origin
  • Restriction on green coffee importation
  • Q&A

    11:05 AM

    Speaker from Malaysia External Trade Development Corporation (MATRADE):

    • Sharing on latest initiatives from Malaysia government in enhancing Malaysia roasted coffee & local made coffee products exportation:
    • Trading platform: e-Trade
    • Grant & subsidies: Market Development Grant (MDG)
    • Overview on MATRADE support for local product exportation

    11:50 AM

    Speaker from Branding Consultancy –Digitalisation on local & overseas market

    • The Importance of Branding and Identifying Target Buyer

    12:20 PM

    Closing Remark by President of Malaysia Specialty Coffee Association (MSCA)

    12:30 PM

    End of Conference

    To find out more about the Conference, please contact us at

    Email: secretariat@msca.org.my or Tel: +603 8408 1988.

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