OFFICIAL LAUNCH OF INTERNATIONAL CAFE & BEVERAGE SHOW (ICBS)
NOVEMBER 10, 2020

Montgomery Asia partners with Malaysia Specialty Coffee Association (MSCA) to launch the inaugural International Café & Beverage Show (ICBS) in Malaysia!

Participants can look forward to barista brew-offs and business opportunities with ICBS, as part of the new 3-year partnership with MSCA.

Montgomery Asia, a global exhibitions company with 125 years of experience, is excited to set foot in Malaysia with the launch of the inaugural International Café & Beverage Show (ICBS).

Taking place from 17 to 19 June 2021, the three-day event will showcase a myriad of artisanal food, beverage and café products from esteemed businesses and brands, both from Malaysia and the greater region of Southeast Asia. As part of the partnership, Montgomery Asia will be hosting the next three years of the internationally-recognized Malaysia National Coffee Championship (MNCC), first organized by the Malaysia Specialty Coffee Association (MSCA) in 2014.

“We are pleased to partner with Montgomery Asia and we look forward to working with them over the next three years to deliver yet another successful run of our iconic Malaysia National Coffee Championship (MNCC) to our valued partners and stakeholders,” said Ms Yip Leong Sum, President, Malaysia Specialty Coffee Association (MSCA).